RINI Unleashes The Melodious ‘Matter To You’ Video

Breakout R&B artist RINI has released the mesmerizing new single “Matter To You,” via Warner Records.

Atmospheric and sprawling, the soulful odyssey allows the Australian native to push the boundaries of his creativity. Alongside the track comes a striking video.

“We often get caught up in the many demands of today’s world, losing sight of the small joys that truly bring us happiness,” RINI states. “As an artist pursuing a dream that requires so much time and attention, I find this especially true. Striving to balance my passion with the rest of life is a lifelong lesson.”

The sweet-sounding tune, over his melodious vocals, makes “Matter To You” a smash out the gate!

“Nothing compares to your touch — my love
If you go it might be too much”

RINI croons over bluesy guitar riffs and solemn percussion. Later, on the soaring chorus, he pleads: “I’ll put more time, I’ll put more effort/
open my eyes, I’ll make it better.”

The track’s emotional overtures and the artist’s wholly original approach to R&B are reflected in the accompanying video.

“Matter To You” arrives on the heels of “Miracle,” his first new release since last Spring’s moody “My Luv.”

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